THIS GIRL. Allow me to explain.
Yesterday I wrote about this Cheerios commercial featuring a biracial family.
I was all like, “This is my new fave! Cuteness overload!”
And then bigots promptly rained on my parade.
Cheerios posted the commercial to YouTube just three days ago, but disabled the comments section within 48 hours because it was flooded with racist bullshit.
Adweek Contributor Tim Nudd wrote:
You’d think this new Cheerios ad from Saatchi & Saatchi in New York might go largely unnoticed, given the plethora of interracial couples on TV shows these days … The problem is that TV ads have always lagged TV programming in this regard, as so many brands are clearly scared of being perceived as making a political statement with the casting of their commercials. Thus, the Cheerios ad, despite its characters being representative of tens of thousands of actual couples in America, sticks out like a sore thumb.
To its credit, Cheerios is standing by the commercial. Camille Gibson, the company’s vice president of marketing, told Gawker in a statement, “Consumers have responded positively to our new Cheerios ad. At Cheerios, we know there are many kinds of families and we celebrate them all.”
And that’s why they’re getting my money.
Also, kudos to Whitney Avalon. On Tuesday she tweeted:
(Commercial image source: Adweek)